(Shark Tank Season 1 Episode 2: Insaan , Idea aur Sapne – Tagz Food)
Would you want to gulp down an oil shot down your throat? Now Ik you have rolled your eyes on me for this question but then let me tell you that’s the same quantity of oil that you consume while having packed fried potato chips 🙂
But don’t worry because Tagz Food got you covered. It is popped potato chips making them 50% less fat. It’s free from artificial flavor or color, contains no palm oil, transfat, gluten, .
Tagz Food chips are not fried, not baked , not air fried it’s a completely new technology in India where even machine ain’t available at large yet.
Now let’s dive into bit more about company:
Company Detail:
Tagz Food was incorporated in June 2019 in Bangalore by Anish Basu Roy & Sagar Bhalotia.
It has cater to more than 2.5 lakh customers successfully with an average gross profit of 48 percent per annum by utilizing e-commerce B2C platform with no offline distribution channels.
It’s a GenZ snack brand that crafts innovative, lip-smacking n fitter snacks, as lit as the generation they stand for !
Their point -We simply hate the mass-produced fried fatty and the boring baked snacks being sold by brands older than our dad:)
Talking about his experience, Anish Basu Roy said, “Sagar and I have worked on our dream project TagZ since 2019. When it comes to choosing snacks, India’s GenZ consumers have little choice between fried fatty potato chips and boring health bars.
Hence we wanted to solve this problem for them by creating Tagz Foods that provides a range of ‘never fried, never baked’ popped potato chips with 50% less fat; basically making snacking healthy, fun and tasty.
While we have been funded before by some ventures and we are also visible on platforms like Amazon, Big Basket, Grofers among others. Yet, being on Shark Tank India is our golden egg!
Such a brilliant opportunity to not only stand in front of the startup giants but also to showcase our idea on Indian television, before millions of viewers. We are grateful for the Sharks in believing our endeavor and we hope that our journey inspires many other budding entrepreneurs to chart their start-up journey as well. ”
Tagz Foods is the first company in India with popped chips, available in 6 flavors and 4 gourmet dips. They are on +30 online platforms and you can check from link here. +2000 retail store
Company valuation – 70 crore
Average gross margin – 48%
Sales:
66% of overall sales comes from online platforms
Annual revenue rate – 7crore(40% of it from their website)
Last year(2021)- 2.15 crore
Offers:
Anish and Sagar asked for: 70lakh for 1% equity
Namita and Aman’s offer: 70 lakh for 4% equity
Ashneer’s offer: 70 lakh for 3.5% equity
Anish’s Counter offer: 70 lakh 2.5% equity
Namita and Aman’s another offer: 70 lakh for 3% equity
Ashneer’s offer: 70 lakh for 2.75% equity which was sealed
Anish and Sagar were bewildered while deciding whose deal to go ahead with as Namita and Aman and Ashneer’s were telling benefits of choosing their deals back and forth making it like a tug of war, however after taking a moment to discuss between themselves Anish and Sagar decided to choose Ashneer’s offer of 70 lakh for 2.75% equity was finalised.
But if you were to believe inside news then : Tagz Food has also recently raised an undisclosed investment from Shark Namita Thapar, beyond the show shark tank India.
